Apple Plans Major Product Launches for Early 2025

New iPads, iPhones, and Macs highlight Apple’s upcoming releases, making it a critical time for buyers.

Apple has revealed plans for several significant product releases in early 2025, including upgraded iPads, a refreshed MacBook Air, and a next-generation iPhone SE. These developments present a pivotal moment for potential buyers who must weigh discounts on current models against the allure of new features in forthcoming devices.

Apple typically discontinues older models when launching new products. As a result, current offerings are often discounted to clear inventory. This dynamic makes now either the best or worst time to purchase, depending on individual priorities. For those eager to own the latest technology, waiting may be the better option. However, those seeking deals on capable, outgoing models may find excellent value in current discounts.

MacBook Air with M3 vs. Upcoming M4 Model

Apple’s flagship laptop, the MacBook Air, will see an upgrade to the M4 chip in early 2025. Expected enhancements include a 12MP Center Stage camera, improved battery life, and possibly a nano-texture display option. Meanwhile, the current M3 MacBook Air, now upgraded with 16GB RAM, is available for $844, a $255 discount from its original price. Buyers must decide if the anticipated upgrades justify waiting and potentially paying an additional $250.

iPhone SE: A Major Leap Forward

The iPhone SE is poised for a substantial redesign in March 2025. The new model will feature an edge-to-edge OLED display, Face ID, an A18 chip, a 48MP main camera, and USB-C support. For those favoring the current SE 3’s Home Button design, now is the last chance to secure it for as low as $183 refurbished. However, most users may find the upcoming SE 4’s features worth the wait.

iPad Lineup: Current Value vs. Future Potential

  • 10th Generation iPad: With its modernized design and removal of the Home Button, the 10th-gen iPad remains a strong budget option. Priced at $249 with a coupon, it offers great value ahead of an 11th-gen model expected in early 2025. While details about the successor are scarce, potential buyers should consider their need for the latest Apple Intelligence-compatible chip.
  • M2 iPad Air: Released in May 2024, the M2 iPad Air could be updated with the M3 chip in 2025. Although the timing is uncertain, current discounts make it a compelling option, with 13-inch models available for $699, down from $799.

Other Potential Updates: Apple Watch SE and AirTag 2

Apple may also refresh its Apple Watch SE and AirTag products in early to mid-2025. A new Apple Watch SE might debut alongside the iPhone SE 4, but it could be delayed until later in the year. Currently, the Apple Watch SE is available for $149, significantly reduced from $249. Meanwhile, AirTag 2 is expected by mid-2025. For those unwilling to wait, current AirTags are priced at $24 individually or $73 for a four-pack.

As buyers weigh their options, Apple’s upcoming launches and ongoing discounts create a critical decision point. Whether prioritizing cutting-edge features or budget-friendly pricing, now is a time to act thoughtfully.

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