Apple Considers Expanding Into Smart Home Market With Cameras and New Command Center
Apple explores development of smart home devices, including cameras, integrating deeply with HomeKit and prioritizing privacy.
Apple is reportedly considering entering the smart home market with its own line of home accessories, including cameras. According to Bloomberg’s Mark Gurman, Apple is exploring the potential for devices like smart home cameras that would connect to its HomeKit platform and integrate with a planned smart home “command center,” possibly launching next year.
These prospective cameras may feature wireless connectivity, integration with Apple’s AI and Siri, and could serve dual purposes such as indoor security and baby monitoring, aligning with predictions from Apple analyst Ming-Chi Kuo. Kuo notes that Apple intends to start producing these cameras in 2026, with expectations to sell tens of millions of units over time.
Apple’s potential entry into the smart home camera market could present a privacy-focused alternative to competitors like Amazon’s Ring and Google’s Nest. Both of these brands have faced criticism over privacy concerns, particularly due to policies that allow law enforcement access to camera footage in emergencies. Apple, known for strong privacy protections, may use its HomeKit Secure Video protocol to offer end-to-end encryption, potentially gaining more trust from consumers.
Before rolling out these smart home devices, Apple plans to introduce an iPad-like home display designed to function as a smart home hub. Expected by March 2025, this display will run applications and control HomeKit and Matter-based accessories, signaling Apple’s expanding focus on connected home technology.