Apple Celebrates Thailand's Unique Graduation Culture with 'Class of 2567' Campaign

In its latest campaign, ‘Class of 2567’, Apple pays tribute to Thailand’s distinct graduation culture, capturing the creative energy and unique spirit of students through the advanced camera capabilities of the new iPhone 16 Pro. Developed in collaboration with TBWA/Media Arts Lab APAC, this campaign emphasizes both digital and static out-of-home displays, with vibrant visuals also shared on Apple’s Instagram platform.

The project is centered around celebrating the unconventional and joyous approach Thai students take towards graduation photography. Rather than the typical formal portraits, these photos are filled with humor, artistic expression, and an unmistakable sense of friendship, transforming traditional graduation moments into playful and imaginative visual stories.

Renowned Thai photographer Pmanmashare partnered with students from several universities, including Bangkok University, Chulalongkorn University, Payap University, Sripatum University, and Thammasat University. These graduates, who belong to the Buddhist calendar year 2567, brought their own creative flair to the campaign, showcasing their milestone achievements in a way that’s true to their personalities.

Utilizing the professional-grade camera system of the iPhone 16 Pro, the campaign successfully captures the essence of these special moments. The advanced features of the device enabled Pmanmashare to highlight the authentic interactions and friendships among students, turning everyday graduation portraits into captivating art pieces filled with individuality and imagination.

Apple continues to demonstrate how its technology empowers users to document meaningful stories. With this campaign, the brand reaffirms its commitment to supporting creativity and personal expression, showing that the iPhone 16 Pro is not just a tool for capturing images but also a means for telling the stories that matter most.