Apple's Advanced Purchase Experience for Vision Pro Set to Debut in February
Apple is reportedly preparing to launch its Vision Pro mixed-reality headset in February, according to a report by Bloomberg’s Mark Gurman. The company has already started ramping up production and has sent an email to software developers urging them to “get ready” for the imminent launch. Apple is also planning to fly out store employees to its Cupertino headquarters for retail training, where they will learn about the headset’s features, selling points, and how to properly fit it on customers. The Vision Pro will have a dedicated demo station in Apple stores, and customers will be able to use an app to scan their head and face shapes for a customized fit. The buying process for the Vision Pro is expected to be more sophisticated than any previous Apple product launch, with the headset being sold in multiple boxes per order.