Apple's Year in Review: 2024 Innovations and Recommendations
A comprehensive look at Apple’s 2024 highlights and what products to consider for the holiday season.
As 2024 nears its conclusion, Apple enthusiasts have much to reflect on regarding the company’s accomplishments this year. From groundbreaking hardware updates to refined product lines, Apple’s offerings have left a significant mark. However, not all products are recommended for this holiday season. Here’s an overview of Apple’s performance in 2024 and a guide to the “nice” and “naughty” products to consider—or avoid—this year.
The “Naughty” List: Products to Skip
Some of Apple’s products, while reliable, may no longer provide the best value or features. Here’s what to think twice about before purchasing:
- Standard iPad (10th Generation): Released in October 2022, this model now lags behind fresher offerings like the iPad Pro, Air, and Mini.
- iPhone SE: The March 2022 handset remains Apple’s cheapest iPhone but is overdue for an upgrade, with rumors of discontinuation or a refresh as late as 2025.
- Mac Studio (M2): Once a powerhouse, the Mac Studio now feels outdated, relying on Apple Silicon two generations behind the current M4 chip.
- Apple TV: The streaming device, last updated in October 2022, is due for a refresh but unlikely to see one this year.
- HomePod Mini: Originally released in October 2020, this device is Apple’s oldest active product and may not justify its price.
The “Nice” List: Top Picks for 2024
Apple’s latest hardware refreshes have impressed in both performance and design, making them worthwhile investments:
Apple iMac: Updated with Apple Intelligence, the new iMac offers configurations ranging from an 8-core CPU/GPU with 16GB RAM and 256GB storage ($1,299) to a 10-core version with 24GB RAM and 512GB storage ($1,899), catering to a variety of needs and budgets.
Mac Mini: Now equipped with M4 and M4 Pro processors, the compact Mac Mini starts at $599, making it Apple’s most affordable and capable desktop option.
iPad Mini (2024): Featuring the A17 Pro chip and a refreshed design, the new iPad Mini starts at $499, with storage options up to 512GB. It’s available in blue, purple, starlight, and space gray.
iPhone 16: Powered by the A18 chipset, this model introduces AI-focused features like a Camera Control button and an Action button, elevating the iPhone experience.
Apple Watch Series 10: With pricing from $399 (GPS) to $499 (cellular) and new colors like jet black and rose gold, the Series 10 sets the bar for smartwatches. The Apple Watch Ultra 2 in black starts at $799.
M3 MacBook Air: Designed for AI workloads, the 13-inch MacBook Air begins at $1,099, with a 15-inch version available for $200 more. These laptops support two external monitors and serve as powerful desktop replacements.
Apple Vision Pro: This mixed-reality device, starting at $3,499, is Apple’s most ambitious product of the year. Despite its high price, its innovation could redefine spatial computing.
2nd-Gen AirPods Pro (USB-C): Now featuring USB-C compatibility, these earbuds offer Active Noise Cancellation, Adaptive Transparency, and new iOS 18.1 features that enable clinical-grade hearing assistance.
Apple AirTag: Ideal for tracking lost items, AirTags are versatile and robust, making them a thoughtful gift for the forgetful.
The Role of Apple Intelligence
Apple Intelligence, integrated into products like the iMac and Mac Mini, leverages Apple Silicon to deliver enhanced AI-driven features. This technology provides a seamless experience for tasks such as personalized assistance and advanced language processing, cementing Apple’s position at the forefront of innovation.
As the year ends, Apple’s 2024 lineup demonstrates a balance of cutting-edge advancements and a few aging products in need of updates. With this guide, holiday shoppers can make informed decisions about which Apple products to embrace or avoid.