Blackmagic Unveils $30,000 Cine Immersive Camera for Apple's Vision Pro

Blackmagic Design has officially launched the URSA Cine Immersive Camera, the first professional camera capable of shooting high-resolution 3D immersive video tailored for Apple’s $3,500 Vision Pro headset. Priced at $29,995, the camera will begin shipping in late Q1 2025, with preorders already open on Blackmagic’s official website.

Unveiled earlier this year during Apple’s Worldwide Developers Conference (WWDC) alongside the announcement of VisionOS 2, the Cine Immersive Camera is equipped with state-of-the-art specifications. It captures 90fps, 8K-resolution 180-degree video (8,160x7,200 pixels per eye) with 16 stops of dynamic range, powered by dual camera sensors. To handle its substantial recording capabilities, the camera includes 8TB of onboard storage and supports 10G Ethernet connectivity for cloud syncing to Blackmagic’s servers.

Blackmagic’s DaVinci Resolve Studio, the editing software required for processing immersive video content, will also receive an update next year to support the new format.

While the price and capabilities place this camera far beyond the reach of average consumers, its arrival marks a significant step toward professional video production for Apple’s Vision Pro hardware. Currently, Apple’s immersive video catalog remains limited, although early examples have demonstrated the potential for stunning, high-fidelity experiences. The Cine Immersive Camera’s portability—improving on previous large-scale setups used for immersive content creation—suggests a move toward broader adoption in the professional production industry.

For now, Blackmagic’s URSA Cine Immersive Camera is designed to meet the needs of studios and creators aiming to produce premium immersive content for Apple’s ecosystem. Meanwhile, consumers eager to experiment with 3D video will continue relying on tools like iPhones for more accessible solutions until smaller, more affordable alternatives emerge.