Blackmagic Design Launches 8K 3D Immersive Camera for Pre-Order

Blackmagic Design has officially announced the opening of pre-orders for its Blackmagic Ursa Cine Immersive camera, a highly anticipated device designed for 8K 3D immersive cinematography. With a price tag of $29,995, the cutting-edge camera is expected to ship in late Q1 2025, marking a significant step in the race for dominance in the immersive cinema market.

Positioned as a direct competitor to Apple’s 8K 3D Cinema Camera, introduced earlier this year, the Ursa Cine Immersive aims to capture the attention of filmmakers and studios venturing into next-generation immersive content creation. Blackmagic’s announcement, made via its official channels, reflects its ambition to establish a foothold in this competitive arena, dominated by major tech players.

The Ursa Cine Immersive camera is designed to deliver an unparalleled cinematic experience with advanced 3D capabilities, making it a notable addition to the growing market of high-resolution, immersive content tools. Early adopters are already placing orders, highlighting strong interest in Blackmagic’s innovative approach to pushing cinematic boundaries.

As the immersive cinema sector continues to expand, Blackmagic Design’s strategic launch signals a clear intent to challenge established competitors, with Apple standing as its most prominent rival in this space. Industry insiders are watching closely to see how the Ursa Cine Immersive performs when it reaches users in 2025.