How Effective Will Apple AI Be? The Upcoming iPhone Will Reveal the Answer

Michael Calore: Are you excited about the new iPhone? Are you going to get one?

Lauren Goode: Am I as excited as you sound about it? Is that what you’re asking? I am probably not. I just upgraded to the iPhone 15 a year ago.

Michael Calore: OK.

Lauren Goode: Like a year ago, several months ago, I don’t know. Yeah. No, I don’t think so. Are you?

Michael Calore: No. I mean, I’m a Pixel person first of all.

Lauren Goode: Oh, are you?

Michael Calore: Yes, maybe.

Lauren Goode: Are you an Android person?

Michael Calore: That’s why they have us do the show together so that we can provide both sides.

Lauren Goode: Right, the friction.

Michael Calore: Yes, that’s right.

Lauren Goode: Natural friction.

Michael Calore: No, I will not be getting one. But also, I know a lot of people are excited about the AI features in the new iPhone, and I’ve been playing around with the AI features on the Pixel, and I don’t know if that’s necessarily a reason to upgrade for either device.

Lauren Goode: And also, aren’t a lot of the AI features not coming until next month, or in some cases even next year?

Michael Calore: Well, we’re going to have to talk about that.

Lauren Goode: I think it’s scintillating. Let’s do it.

Michael Calore: Let’s do it.

Lauren Goode: Let’s make it fun.

[Gadget Lab intro theme music plays]

Michael Calore: Hi, everyone. Welcome to Gadget Lab. I am Michael Calore, WIRED’S director of consumer tech and culture.

Lauren Goode: And I’m Lauren Goode. I’m a senior writer on WIRED’s business desk.

Michael Calore: We are also joined this week by WIRED reviews editors Adrienne So and Julian Chokkattu. Hello, Adrienne.

Adrienne So: Hi.

Michael Calore: Hi, Julian.

Julian Chokkattu: Hello.

Michael Calore: Welcome back to you both, and welcome to the Bay Area once again. Great to have you in the studio with us.

Julian Chokkattu: Thank you for having us. It’s been a busy month.

Lauren Goode: We just had you guys here. It feels like you were just here for the Google event.

Julian Chokkattu: Yeah.

Lauren Goode: Yeah.

Julian Chokkattu: Like three weeks ago.

Lauren Goode: And earlier this week, you got to experience the stunningly sunny and hot weather in Cupertino.

Julian Chokkattu: I’m getting used to the wild fluctuating weather.

Michael Calore: We dragged you up to foggy San Francisco to record this today. Well, thank you for being here. Because this week we are talking about Apple, we all just watched or attended or if you want to say subjected to another of Apple’s big media presentations. Julian and Adrienne, as we mentioned, you were down there in Cupertino for the big show. Lauren and I, along with our producer Boone here, we’re in the office watching on YouTube or on Apple’s website. I don’t know. You didn’t do the YouTube, did you, Lauren?